WLOS Hosts Good Morning America's Ginger Zee For Asheville Rising Coverage

Natalie Brooks

5 min read

Post on May 20, 2025

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Ginger Zee's Asheville Rising Coverage: A National Platform for the City

Having a nationally recognized personality like Ginger Zee cover Asheville Rising was a significant coup for the city. Zee's presence provided unparalleled exposure to a massive audience, far beyond the reach of local news outlets alone. This national spotlight translated into several key benefits:

• Increased national visibility for Asheville and Western North Carolina: Millions of Good Morning America viewers were introduced to Asheville's beauty and unique offerings, potentially piquing their interest in visiting.

• Potential for increased tourism and economic benefits: The positive portrayal of Asheville is expected to lead to a surge in tourism, bringing in significant revenue for local businesses, hotels, and attractions.

• Showcase of Asheville's unique culture and attractions to a wider audience: Zee's segments highlighted Asheville's vibrant arts scene, its thriving culinary landscape, and its stunning natural surroundings, painting a compelling picture for potential visitors.

• Positive portrayal of the city and its residents: The coverage showcased the friendly atmosphere and welcoming spirit of Asheville's community, further enhancing its appeal to tourists.

During her visit, Zee covered various aspects of Asheville Rising. She interviewed local business owners at the popular French Broad Chocolate Lounge, highlighting their success stories and contributing to the positive narrative around Asheville's entrepreneurial spirit. She also showcased the breathtaking scenery of the Blue Ridge Mountains, featuring stunning drone footage of the area, and explored the River Arts District, showcasing the work of local artisans. These specific segments provided viewers with concrete reasons to visit and experience Asheville firsthand.

WLOS's Role in Showcasing Asheville's Growth

WLOS played a crucial role in bringing Ginger Zee to Asheville and ensuring the success of the Asheville Rising coverage. Their commitment to local news and proactive approach to promoting the region demonstrated their dedication to the community.

• WLOS’s partnership with Good Morning America: This collaboration highlights WLOS's strong network connections and their ability to leverage national platforms to benefit their local community.

• WLOS's contribution to the success of Asheville Rising: WLOS actively promoted the event, coordinated logistics, and ensured seamless integration of the GMA segments into their local news programming.

• WLOS's ongoing commitment to covering Asheville's growth and development: This partnership showcases WLOS’s long-term investment in showcasing the positive developments and growth of Asheville.

This partnership underscores WLOS’s dedication to community reporting and its positive impact on local businesses and tourism. By partnering with a national network, WLOS amplified the reach of Asheville Rising and provided a valuable service to the city and its residents.

The Economic Impact of the National Media Attention

The national media attention generated by Ginger Zee's visit holds significant potential for positive economic impact on Asheville. The increased visibility is likely to translate into:

• Increased tourism revenue from visitors inspired by Zee’s segments: Viewers seeing the beauty of Asheville and its unique offerings on GMA may be inspired to plan a trip, directly benefiting hotels, restaurants, and attractions.

• Increased interest from potential businesses and investors: The positive portrayal of Asheville's economy and growth potential could attract new businesses and investment, further stimulating the local economy.

• Positive impact on local businesses featured in the coverage: Businesses highlighted in Zee's segments, like the French Broad Chocolate Lounge, are likely to experience increased foot traffic and sales.

• Long-term benefits for the Asheville economy: The positive publicity is likely to have a lasting impact, attracting visitors and investment for years to come.

For instance, the French Broad Chocolate Lounge could expect a noticeable increase in website traffic and online orders following their appearance on GMA. The potential economic impact is significant, and while precise figures are difficult to quantify immediately, industry estimates suggest that this kind of national exposure can generate millions of dollars in economic activity for a city like Asheville.

Beyond Tourism: Highlighting Asheville's Cultural Richness

The impact of Ginger Zee's visit extends beyond simple tourism revenue. Her segments also beautifully showcased Asheville's rich cultural tapestry:

• Promotion of Asheville's arts and music scene: The coverage highlighted the city's vibrant creative community, drawing attention to local galleries, studios, and musicians.

• Showcasing local artists and craftspeople: The River Arts District segment provided exposure to the talented artists and craftspeople who contribute to Asheville's unique character.

• Highlighting Asheville's unique character and charm: The overall tone of the coverage conveyed the city's welcoming atmosphere, its vibrant energy, and its commitment to preserving its unique identity. This positive image is invaluable for the city's long-term appeal and sustainability.

Conclusion

WLOS's collaboration with Good Morning America's Ginger Zee for Asheville Rising coverage was a resounding success, providing invaluable national exposure for Asheville and Western North Carolina. The event not only boosted the city’s tourism potential but also showcased its rich cultural heritage and vibrant economic landscape. This partnership exemplifies the power of local news in amplifying a community's story on a national stage.

Call to Action: Learn more about Asheville Rising and the ongoing efforts to promote Asheville's growth by visiting the WLOS website. Discover the magic of Asheville and plan your visit today! Experience Asheville Rising for yourself!